Spot easyJet en el Metro de Madrid

Launch of easyJet in Spain

One of the brands that has left a deep mark on us has been easyJet.
We are proud to have contributed to the launch of the brand in Spain during the early 90s, when it was unusual to talk about low cost in aviation, digital tickets, online payment by credit card… A radical change in consumption habits.
We developed communication actions in digital media and channels, established a brand language and also worked on advertising actions in different traditional media such as radio. We worked abroad both in Spain and in Portugal, Italy and Greece.
Our work was recognized with two EFI awards granted by the Spanish Association of Advertisers and SCOPEN to the best digital campaign for its effectiveness in the return on investment.

Estrategia, Comunicación digital, Branding, Gráfica