Betancourt
Strategic positioning, website design & production, and brand activation for FoRHum

Betancourt is a company specialized in consulting, organization, and human development projects. It attracts top-level talent focused on organizational leadership.

We have collaborated on its strategic positioning, website design and production, as well as its photographic report.

Additionally, as premium sponsors of the first human resources congress, FoRHum, we developed a brand activation strategy that linked the Betancourt brand and its claim, “For a truly human leadership,” to an initiative aimed at raising brand awareness through the association of HR as both human resources and a humanitarian action.

We established a partnership with the Málaga Blood Transfusion Center, which provided a mobile unit so that anyone who wished to donate blood could do so.