Brand activation at FoRHum

Betancourt is a company specialising in consultancy, organisation and human development projects. It attracts high-level talent focused on the leadership of organisations.

On the occasion of being premium sponsors of the first FoRHum human resources congress, we proposed a brand activation that consisted of associating the Betancourt brand, and its claim “For a very human leadership”, to an action consisting of creating brand awareness through the association of HR as a human resource and as a solidarity action. We created an alliance with the Centro de Transfusión Sanguínea de Málaga (Blood Transfusion Centre of Malaga), which moved a bus so that anyone who wanted to donate blood could do so.