Inspiring Girls Foundation.
National image campaign in digital outdoor media.

The Inspiring Girls Foundation is a non-profit organisation that aims to empower girls in schools to help break the gender gap. To do this, they collaborate with professional women who donate one hour of their time per year and schools who ask volunteers to come into their classrooms to inspire girls to become whatever they want to be professionally.

Under this approach we have developed a national outdoor campaign in all train stations throughout Spain that aims to cover three objectives: to raise awareness of the activity of Inspiring Girls and to recruit volunteers and schools to expand the knowledge of the Foundation.

If you are interested in collaborating after reading this post, all you have to do is visit their website and sign up as a volunteer.