Brand Strategy, Storytelling and Selling Line for Lorena Café

Lorena Café is a restaurant brand in full expansion in the province of Malaga, which is characterized by the quality of its service and products..

Our brand strategy is to focus on what is really the DNA of Lorena Café, homemade food made with love, as Lali always did, the founder and mother of the current owners, she is the alma mater of the brand and responsible for the fact that even today it continues to cook by hand and serve customers in a very careful way.
After a brand study we arrived at the concept «Homemade and Natural Food» that is turning Lorena Café into a regional reference.