Cabberty. Brand strategy and redesign, Flagship Store and launch campaign.

After conducting a market analysis that allowed us to see the business opportunity for Cabberty, we created a new brand strategy that has taken Cabberty from the Triathlon world to the Outdoor world.

Taking advantage of this new direction and the opening of its new Flagship Store, we created a new brand universe, the redesign of its graphic identity, the social media strategy, the advertising launch, audiovisual launch, creation of selling line, brand niche and we supported the interior design studio for the shop design.