Brand strategy for Gody Shoes
Gody Shoes is a historic brand in Malaga. Our work was focused on, after a series of investigations on shopping habits and on consumers and followers of the brand, in establishing a new brand communication with the aim of rejuvenating it and establishing its own graphic identity away from the competition. A year of work that paid off with a renewed image both outdoors and online and that allowed us to understand the problems of local retail.