![](https://cientochentagrados.es/wp-content/uploads/2017/03/cientochentagrados-img-gody-bus-verano-23-900x900-1.jpg)
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![](https://cientochentagrados.es/wp-content/uploads/2017/03/cientochentagrados-img-portfolio-gody-disfrutar-900x900-1.jpg)
![](https://cientochentagrados.es/wp-content/uploads/2017/03/cientochentagrados-img-portfolio-gody-cartel-otono-invierno-900x900-1.jpg)
![](https://cientochentagrados.es/wp-content/uploads/2017/03/cientochentagrados-img-portfolio-gody-zapato-disfrutalo-900x900-1.jpg)
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Brand strategy for Gody Shoes
Gody Shoes is a historic brand in Malaga. Our work was focused on, after a series of investigations on shopping habits and on consumers and followers of the brand, in establishing a new brand communication with the aim of rejuvenating it and establishing its own graphic identity away from the competition. A year of work that paid off with a renewed image both outdoors and online and that allowed us to understand the problems of local retail.