Brand repositioning and digital identity.
Montilla Moriles is one of the great Denominations of Origin in Spain. Located in Cordoba, it has within its organisation some of the oldest wineries in Spain and its wines are highly valued nationally and internationally. Our work has been to make a brand consultancy that has detected some points to improve to put the brand at the height of its wines and vinegars. After the brand consultancy we have proceeded to a graphic rebranding with a new claim, to design and produce a new website and a digital identity and marketing plan for the next three years. All to reposition a historic brand that is an expert in the Pedro Ximénez grape.